Rory Sutherland: The Psychology Of Advertising!

🎯 Top Takeaways

1. Your thoughts aren't facts—they're mental events you can observe without believing
2. Fixed mindset sees ability as fixed; growth mindset sees it as developable
3. Reframing: the meaning you assign to events determines their impact on you
4. Comparison is the thief of joy: run your own race at your own pace
5. Progress, not perfection: small improvements compound into massive change