Powerful wisdom from 154+ guests
"You do not rise to the level of your goals, you fall to the level of your systems."
Topic: Habits vs Goals
"Every action you take is a vote for the type of person you wish to become."
Topic: Identity
"Make it so easy you can't say no. That's the two-minute rule."
Topic: Starting habits
"You're never going to feel like it. That's the secret. You have to do it anyway."
Topic: Motivation
"5, 4, 3, 2, 1... that's all it takes to change your entire life."
Topic: 5 Second Rule
"Emotions only last 90 seconds. Everything after that is you choosing to stay in that emotional loop."
Topic: Emotional regulation
"The question is not why the addiction, but why the pain."
Topic: Addiction
"Trauma is not what happens to you. It's what happens inside you as a result of what happened."
Topic: Trauma
"Compare yourself to who you were yesterday, not to who someone else is today."
Topic: Self-improvement
"Your brain is not reacting to the world. It's predicting it. And your emotions are guesses."
Topic: Emotions
"The stories we tell ourselves become the lives we live."
Topic: Self-narrative
"Narcissists don't love. They collect. You're not their partner, you're their supply."
Topic: Narcissism
"The best business ideas are the ones where you solve your own problem first."
Topic: Business validation
"You don't need to be original. You need to be better at distribution."
Topic: Competition
"Volume negates luck. The more you do, the luckier you get."
Topic: Work ethic
"The goal is not to be busy. The goal is to be productive. Those are two very different things."
Topic: Productivity
"Boring businesses make millionaires. Sexy businesses make Instagram posts."
Topic: Business selection
"All the best things that happened to me happened after I was rejected."
Topic: Rejection
"The hardest financial skill is getting the goalpost to stop moving."
Topic: Wealth psychology
"Screw it, let's do it. That's been my philosophy for everything."
Topic: Risk-taking
"If you're not embarrassed by the first version of your product, you launched too late."
Topic: Startups
"Irregular sleep patterns increase your risk of premature death by 49%. Consistency matters more than duration."
Topic: Sleep consistency
"It's not about how much you eat, it's about how often. Every time you eat, insulin spikes."
Topic: Fasting
"Your brain either runs on glucose or ketones. When you give it ketones, inflammation drops dramatically."
Topic: Brain fuel
"Dopamine is not about the reward. It's about the anticipation of the reward."
Topic: Dopamine
"Deliberate cold exposure increases dopamine by 250% and it lasts for hours."
Topic: Cold exposure
"Sugar is not a food. It's a drug. It activates the same brain pathways as cocaine."
Topic: Sugar addiction
"The absence of disease is not the presence of health. Most people are just slowly dying."
Topic: Health optimization
"Don't die is the most radical thing you can say in a world that accepts death as inevitable."
Topic: Longevity
"Your body is constantly fighting cancer. The question is whether you're feeding the fight or feeding the disease."
Topic: Cancer prevention
"I was doing 28 sets a weekend. That's how you get good. You put in the reps nobody sees."
Topic: Work ethic
"The 80/20 principle applies to everything. Find the 20% of inputs that drive 80% of outcomes."
Topic: Learning efficiency
"Don't think. When you think, you die. Just act on instinct."
Topic: Performance
"The key to power is the ability to judge who is best able to further your interests in all situations."
Topic: Power
"People don't buy what you do, they buy why you do it."
Topic: Purpose
"The first step to getting what you want is having the audacity to believe you're worthy of having it."
Topic: Self-worth
"The people who achieve the most are often the ones who experimented the longest."
Topic: Generalism
"Don't bring your authentic self to work. Bring your professional self."
Topic: Professionalism
"Attraction is not a choice. You can't negotiate desire."
Topic: Attraction
"If you can't bring yourself to tell your partner what you want, you're destined for resentment."
Topic: Communication
"We marry the person we think they'll become, not who they are."
Topic: Marriage
"The dating market has become a market. And markets are efficient at making people feel disposable."
Topic: Modern dating
"We're building systems that could become more intelligent than us, and we don't know how to make them safe."
Topic: AI Safety
"AI companies are in a race to the bottom of the brainstem."
Topic: AI ethics
"AI can give you answers, but it can't give you questions worth asking."
Topic: AI limitations
"AI is the last invention humanity will ever need to make."
Topic: AI future
"Evolution has shaped us to see fitness, not truth. Reality as we see it is an illusion."
Topic: Perception
"Vulnerability is not weakness. It's our greatest measure of courage."
Topic: Vulnerability
"The universe is under no obligation to make sense to you."
Topic: Perspective
"Happiness is not a destination. It's a direction."
Topic: Fulfillment
"Happiness is not something you chase. It's something you become."
Topic: Wellbeing
"If you are joyful by your own nature, your quest to know life will be natural."
Topic: Inner joy
"The best ideas often come from constraints, not unlimited resources."
Topic: Innovation
"Fame doesn't cure anxiety. If anything, it magnifies every insecurity you have."
Topic: Fame and anxiety
"I spoke myself into existence before anyone else believed in me."
Topic: Self-belief
"We all have the same 24 hours in the day. It's what you do with them that counts."
Topic: Time management
"The real adventure is the internal one. The external stuff is just the backdrop."
Topic: Inner journey
"Everything is figureoutable. That's not naive optimism—it's a decision."
Topic: Problem solving
"Rock bottom became the solid foundation on which I rebuilt my life."
Topic: Recovery
"Email is where ambition goes to die. Deep work is where success is born."
Topic: Focus
"Mental illness is not just a brain disease. It's a metabolic disease."
Topic: Mental health
"Women cannot fast like men. Our hormones demand a different approach."
Topic: Women's fasting
"Depression is not a chemical imbalance. It's a signal that your needs aren't being met."
Topic: Depression
"The desire for more positive experience is itself a negative experience."
Topic: Happiness paradox
"The obstacle is the way. What stands in the way becomes the way."
Topic: Stoicism
"Exercise is the most powerful longevity drug we have. Nothing else comes close."
Topic: Longevity
"My biggest failure became my biggest lesson. Scandal forced me to grow up."
Topic: Redemption
"I've been studying YouTube for 10 years. That's why I'm the best at it."
Topic: Mastery
"I was heavyweight champion of the world and wanted to die. Success doesn't fix you."
Topic: Mental health
"Addiction is not about the substance. It's about the void you're trying to fill."
Topic: Addiction
"I had to become someone else to survive. Now I'm learning who I really am."
Topic: Identity
"The quality of your relationships determines the quality of your life."
Topic: Relationships
"We don't need to be told that life is hard. We need to be told that our suffering makes sense."
Topic: Philosophy
"You can't always get the best players. But you can always get the best out of players."
Topic: Leadership
"We have become disconnected from nature and our own power. Cold reconnects us."
Topic: Cold exposure
"I was broke and depressed at 23. I had $7 in my pocket. That's when I decided to change."
Topic: Rock bottom
"Most entrepreneurs fail because they optimize for revenue instead of profit."
Topic: Business
"The quality of your life is the quality of your emotions. Master your state."
Topic: Emotional mastery
"Seek wealth, not money. Wealth is assets that earn while you sleep."
Topic: Wealth
"The worst thing you can do is think small. Thinking big costs the same as thinking small."
Topic: Vision
"Aging is a disease, and like any disease, it can be treated. We just need to believe that."
Topic: Aging
"AGI will be the most transformative technology in human history. Nothing prepares us for this."
Topic: AGI
"AI doesn't need consciousness to take over the world. It just needs intelligence."
Topic: AI
"The biggest adventure you can take is to live the life of your dreams."
Topic: Purpose
"Your thoughts become your biology. What you think, you become."
Topic: Mind-body
"Eat 30 different plants per week. That's the secret to a healthy gut."
Topic: Gut health
"Show me your friends and I'll show you your future. Environment is everything."
Topic: Environment
"Healing happens when you're finally willing to feel what you've been avoiding."
Topic: Healing
"I am enough. Those three words can change your entire life."
Topic: Self-worth
"We are capable of so much more than we think. The cold teaches you that."
Topic: Human potential
"Don't fake it till you make it. Fake it till you become it."
Topic: Confidence
"I had $200k in debt and a kid at 17. That's when I learned what really matters."
Topic: Adversity
"I won the World Cup and felt emptier than ever. Success doesn't fill the void."
Topic: Achievement
"I had to overcome the people closest to me who didn't believe in me."
Topic: Self-belief
"Calories in, calories out is a lie. Your genetics determine how you metabolize food."
Topic: Weight loss
"82% of your impression is nonverbal. Your words barely matter."
Topic: Communication
"A Hollywood executive assaulted me. Silence almost destroyed my marriage."
Topic: Trauma
"Ultra-processed food is designed to bypass your satiety signals. You literally can't stop eating."
Topic: Food addiction
"Muscle is the organ of longevity. Without it, you're aging faster than you should be."
Topic: Muscle
"The hallmark of wisdom is knowing what you don't know. Intelligence is overrated."
Topic: Wisdom
"Your mindset is more important than your talent. Anyone can grow with the right beliefs."
Topic: Mindset
"Grit beats talent when talent doesn't work hard. Passion plus perseverance wins."
Topic: Grit
"The body keeps the score. Trauma lives in your tissues, not just your mind."
Topic: Trauma
"I survived Auschwitz. The prison you build in your mind is the only one you can escape."
Topic: Freedom
"The thing that makes me great at work makes me bad at life. Curiosity has a cost."
Topic: Work-life balance
"I was lost, alone, and wanted to take my life. Bipolar nearly killed me."
Topic: Mental health
"Fyre Festival was the biggest public failure imaginable. I had to rebuild from zero."
Topic: Failure
"I borrowed $1,000 and built a billion-dollar empire. Being the dumb one was my superpower."
Topic: Success
"80% of Gen Z believe the stars control their life. Astrology is the most successful pseudoscience."
Topic: Science
"I left Tinder in explosive circumstances. The injustice drove me to build Bumble."
Topic: Adversity
"Spotify nearly collapsed 4 times. Everyone thought it was a stupid idea."
Topic: Entrepreneurship
"I can predict how long you have left to live. Your blood tells me everything."
Topic: Longevity
"Power is neither good nor evil. It's a tool. Master it or become its victim."
Topic: Power
"I was an outsider in a sport for outsiders. Now I have a $1.4 billion brand."
Topic: Persistence
"Everyone thinks I'm confident. The truth is I doubt myself constantly."
Topic: Imposter syndrome
"Being dyslexic was my greatest asset. It forced me to think differently."
Topic: Difference
"The collapse has already started. We're just too distracted to notice."
Topic: Society
"13 years of struggle and failure. That's what it took to make it."
Topic: Persistence
"There's a silent crisis in masculinity. Men don't know what they're supposed to be."
Topic: Masculinity
"I fell in love with Liverpool. The passion of the fans changed my life."
Topic: Passion
"I lost the election and went into shock. Some lessons you can only learn from failure."
Topic: Failure
"Habits aren't about getting 1% better every day. They're about becoming a different person."
Topic: Identity
"Your morning light exposure determines your entire day. Get sunlight in your eyes."
Topic: Optimization
"There's no difference between a $100 million deal and a $100,000 deal. It's all the same skills."
Topic: Deals
"Calories in, calories out is a myth. Hormones determine where those calories go."
Topic: Weight Loss
"The CIA taught me RICE: Reward, Ideology, Coercion, Ego. Everyone is motivated by one of these."
Topic: Manipulation
"Fitting in is the greatest threat to true belonging. We betray ourselves to be accepted."
Topic: Belonging
"People were running from us because we were Black. That's the America I grew up in."
Topic: Racism
"We're suffering because we're disconnected from ourselves. The modern world has stolen our attention."
Topic: Connection
"Pleasure is not the same as enjoyment. One is fleeting, the other transforms you."
Topic: Happiness
"Your body is screaming the truth even when your mouth is lying."
Topic: Body Language
"The body keeps the score. You can't think your way out of trauma. You have to move through it."
Topic: Trauma
"You're not the voice in your head. You're the one listening to it."
Topic: Mindfulness
"Persuasion isn't manipulation. It's helping people say yes to what's good for them."
Topic: Influence
"If knowledge is power, then learning is a superpower."
Topic: Learning
"Specific knowledge is found by pursuing your genuine curiosity and passion rather than whatever is hot right now."
Topic: Wealth
"The centenarian decathlon is about training for the last decade of your life."
Topic: Longevity
"What would this look like if it were easy? That question changes everything."
Topic: Simplicity
"Sleep is the single most effective thing you can do to reset your brain and body health."
Topic: Sleep
"The cold is my teacher. It taught me that we are capable of so much more than we think."
Topic: Cold
"We now have the tools to reverse biological aging. This is not science fiction."
Topic: Aging
"Order is where we are when what we do produces what we want. Chaos is everything else."
Topic: Order
"Your personality creates your personal reality. Change your personality, change your life."
Topic: Change
"Infinite players aren't playing to win. They're playing to keep the game going."
Topic: Leadership
"What we call normal is actually the pathology of a traumatized society."
Topic: Society
"America is in decline. The debt, the inequality, the political conflict—it all follows a pattern I've seen before."
Topic: Decline
"The budget for AGI is a trillion dollars next year. 50 times bigger than the Manhattan Project."
Topic: AI
"You have 4 characters in your brain. Learning to work with all of them is the key to peace."
Topic: Brain
"Authenticity is quietly sabotaging you. The best leaders know when to adapt."
Topic: Leadership
"Until you make the unconscious conscious, it will direct your life and you will call it fate."
Topic: Awareness
"I lost my mum, then my sister. Grief doesn't have a timeline. You just learn to carry it."
Topic: Grief
"Mental health is just as important as physical health. We need to treat it that way."
Topic: Mental Health
"I'm not talented. I just refuse to quit. That's my only advantage."
Topic: Discipline
"I spend $2 million a year trying not to die. Every metric of my body is being optimized."
Topic: Biohacking
"The diet changed everything. Once I stopped eating gluten, I became the best in the world."
Topic: Performance
"We've created a world of unprecedented access to pleasure. Our brains weren't designed for this."
Topic: Dopamine
"I was a Crip at 13. Now I'm worth $150 million. The streets teach you business if you pay attention."
Topic: Reinvention
"Energy is everything. If you can't manage your state, you can't manage your life."
Topic: Energy
"I wasn't the most talented. I was just willing to work harder than everyone else."
Topic: Work Ethic
"I've been underestimated my entire career. I use that as fuel."
Topic: Motivation
"Grace under pressure is the ultimate sign of mastery. It's not about winning. It's about how you win."
Topic: Excellence
"Fame magnifies everything. Every insecurity, every fear. You don't escape yourself."
Topic: Fame
"I've fired more people than you've hired. Excellence demands standards."
Topic: Standards
"I want to be the best in the world. Not one of the best. The best."
Topic: Ambition
"Talent without discipline is nothing. I've worked harder than anyone else for 20 years."
Topic: Discipline
"I started from the bottom. Now my whole team is here. That journey is everything."
Topic: Journey
"I didn't come this far to only come this far. Fenty was always the plan."
Topic: Vision
"I'm not just playing for myself. I'm playing for every kid who came from where I came from."
Topic: Legacy
"Trust your gut. The moment I started listening to other people, I made my worst decisions."
Topic: Intuition
"I realized I didn't know Will at all. And I didn't know myself. That's when everything changed."
Topic: Marriage
"I've made mistakes. Serious mistakes. But I never stopped believing in the mission."
Topic: Leadership
"Comedy is tragedy plus time. The darker the subject, the more important it is to laugh."
Topic: Comedy
"My best friend betrayed me on the world stage. That's when I learned to trust myself."
Topic: Betrayal
"We are absolutely not alone in the universe. I know because I was asked to investigate it."
Topic: UFOs
"I was fired four times. Each time, I got better. Rejection is redirection."
Topic: Resilience
"Alex Ferguson didn't just build teams. He built cultures that lasted decades."
Topic: Culture
"When Rebecca died, I didn't know how to grieve. Men aren't taught how to feel."
Topic: Grief
"Your children are not your children. They are mirrors showing you your own unconsciousness."
Topic: Parenting
"AI is a coming wave that cannot be stopped. We can only hope to ride it."
Topic: AI
"I started with $6,000 and a blog. Now Huda Beauty is worth over a billion."
Topic: Entrepreneurship
"Fitness changed my life. But family changed my purpose. Now I train to be a better dad."
Topic: Purpose
"Sit-ups are destroying your spine. Everything you've been told about core training is wrong."
Topic: Spine
"I've interviewed hundreds of murderers. Evil is not what you think it is."
Topic: Crime
"Happiness over a lifetime looks like a smile. Childhood is happy, middle age is hard, old age is happy again."
Topic: Happiness
"Everyone said UFC would fail. I was too stupid to listen. Now it's worth $12 billion."
Topic: Business
"Stop looking for the one. Start becoming the one. That's when love finds you."
Topic: Dating
"Ultra-processed food is designed to be addictive. The food industry is the new tobacco."
Topic: Food
"85 years of Harvard research confirms: Good relationships keep us happier and healthier."
Topic: Relationships
"Business is simple. Find a problem, solve it at scale, repeat."
Topic: Business
"Your genes are not your destiny. They're your owners manual. Learn to read them."
Topic: Genetics
"I'm the most banned man on the internet. That tells you who controls the narrative."
Topic: Controversy